Released on = March 5, 2006, 10:16 am

Press Release Author = Limerickbiz.com

Industry = Small Business

Press Release Summary = Limerick Chamber rebrands with strong corporate image -
http://www.limerickbiz.com


Press Release Body = Limerick Chamber of Commerce this week launched its new brand
under which it is changing its name to Limerick Chamber and adopting a new logo and
corporate brand as part of a nationL al rebranding of accredited chambers of-
commerce in Ireland.

Under the national rebranding, Chambers of Ireland and 45 accredited chambers
including re- Limerick Chamber are taking on a common logo ta- and brand identity.

The new brand was this week formally launched by E.U. Commissioner Charlie Mc ler
Creevy at Limerick Chamber offices.

Limerick Chamber chief executive Maria Kelly said, \"The new brand will provide
Limerick Chamber with a strong corporate image and endorse its position as an
integral element of the national and international chamber network. \"

Although all the chambers around Ireland shared common objectives and goals, the
fact there were 59 different logos, some of which were 170 years old, helped obscure
the shared ground.

The new identity presents chambers as a cohesive network with all the consequential
benefits that entails, she said.

Adding to this, Marie continued: \"Local chambers are at the \'heart of local
business, helping companies to drive forward and secure the buoyancy of the locai
economy and the new identity reflects this.\"

The New logo comprises a circular disk, the name of the chamber and the motto \"In
Business for Business.\"

On the disk, five curved figures represent a meeting or \"network\" of people, ideas,
cultures and knowledge. The symbol represents the ethos of what the chambers stand
for - being in business to help the business community on a local. national and
international level.

Central to the design of the new logo was retaining some traditional elements of
chambers. The gold stamp reflects the original function of chambers as \"stamping\"
official documents and underpins the attitude that a document with a chamber \"seal
of approval\" is legitimate.

\"The new brand has been designed to represent the depth and diversity of the chamber
and to underline our core values as a networking organisation that brings people
together to achieve more for their business\", she concluded -
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Web Site = http://www.limerickbiz.com

Contact Details = Jae Taylor
Caherdavin
Limerick , na
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0035361326342
info@limerickbiz.com
http://www.limerickbiz.com